Social Media, Social Management & Marketing Advisement
- Bachelor of Arts Summa Cum Laude degree, in Journalism
- Winner of countless participation ribbons
- Minnesota State Spelling Bee participant, 1989
- McDonald’s Restaurant essay contest winner, 1984
- Outdoors Weekly feature for bluegill record catch, 1983
Who I Am:
Andrea is still unsure how she ended up not only a Hotova CrossFit member but also Hotova’s social media manager. She found her way into the box shortly after it opened, compelled by a combination of guilt from pushy friends, disgust over holiday eating, and the first whiff of a mid-life crisis. Even after Andrea got back feeling in her legs, she just never left. Andrea proudly wears the label “If I can do it, anyone can do it.”
A few months after becoming a member, Andrea began working on Hotova’s social media pages, purely because she believes in the life-changing power of Hotova CrossFit’s programs and coaches and she wants everyone to know about it. She can come up with 20 puns about pull-ups in under two minutes, but it took Andrea more than two years to get her first, actual pull-up. Andrea works out every morning at 5:30 a.m., and assists Hotova’s owners with social media and marketing campaigns, special events, website content, and whatever else needs doing. She has also become fluent in real and made-up CrossFit terminology and can translate coaching instructions, or at least give everyone a hard time.
Andrea grew up in Elk River, Minnesota, the high school swim team’s token rock in lane eight. Her only other forms of exercise were standing in the wings waiting for theatrical entrances and chasing boys. Andrea had an exciting, accomplished journalism career in the Twin Cities media market, and then left it behind for motherhood and lake living. Andrea, her husband Todd, and their four children reside in Buffalo, just up the road from the gym, though she still has trouble making it to class on time.
Advice for Beginners:
Trust the process and listen to your coach.
Just keep showing up.
Laugh at yourself if it keeps you from crying, but be assured no one is laughing at you.
“You are what you do, not what you say you’ll do.” –Carl Jung